MACKLEMORE & RYAN LEWIS - CAN'T HOLD US FEAT. RAY DALTON
Published
on April 17, 2013
Producer
Ryan Lewis Youtube Channel
Length- 7:03
· Synopsis– It promotes their debut album Heist, a flag traveled throughout the video as it suggests that we should let everything go and to be ourselves.
The role of the main
character was to entertain us through the performance video and the concept was
witty.
Lip synching was used in chorus and there was a voice over in some of the verses throughout because there was three locations and the music in
the background alongside the instrumental were playing throughout the video.
· 3:01
of the camera panning on setting of the living room with the obsolete
television and objects do not follow the norms of the new television as a
post-modern concept.
The idea of a camel on the street where you can seen
modern cars parked depicts the hybrid ideas on the past which is emphasized in
the future. However, the video reaches out to teenagers and adults because it
encourages the age identity and emphasizing the idea that they can be who they
want to become and the journey is not over.
Mise en scene
· Locations: Pacific, The street, Green land, Beach
The
panning connotes the journey of the flag throughout the video which depicts the
idea of freedom and belonging to the country but also the artist belonging to
the debut studio album ‘Heist’. After watching the video I was eager to know
what heist meant. I found out it is the debut album and this flag has not been
included in music videos so it created a sense of a USP (unique selling point)
for the song and the new album.
Credits at the end of the video is used to acknowledge the production team
They persuade us to buy the record as the music video by including a range of demographics for
example the ageing population is represented by the man in the beginning
and youths are the main target group because they are still growing and
could identify themselves with the video. This is a sense of identification for the audience and also an identity is reinforced here for Macklemore as his debut album is 'Heist'
- I
could subvert the idea of performance and concept in the video and the
representation of demographics.
- I will not make the video 7 minutes
long because the audience will be disconnected to the video half way through.
In a wide mid shot of Macklemore with a man on the Camel holding 'The Heist' flag in the foreground we
can see houses and flashy cars. Macklemore is wearing a black blazer with a grey top underneath. He looks happy, the audience want to know why. In this wide mid shot he is presented as superior because he is holding a camel, the camel connotes a pilgrimage and a journey. I wanted to know why he did not want to take the car instead of the camel.
The motif of Macklemore is presented later during the music promo, after I watched the video once I wanted to watch it again because I missed significant information for the reasons for the camel and the flag. I had to conduct research on 'The Heist' and it came up with the debut studio album by Macklemore & Ryan Lewis.
The panning and tracking here in this shot it shows the smooth action where he is wearing a white blazer connotes purity and perfection. There is postmodern cue here by the props and set on the cart that the red car is attached to, i.e television, stereo, lamp, bell, furniture. It reinforces what is out of fashion to show that Macklemore has come along way on this journey. Panning adds to the idea of a journey that is why it is so important here. Lip sync here is fast because of the journey he is on and the cutting rate is increasing. The cut away is used to show the camel, it suggest that his mission is not accomplished yet.
Ray Dalton lip synching
and body gestures showing the audience that he is a leader and the lip synching
is short because there is a cutaway here to emphasis this point when Ryan Lewis
is holding the flag with the crowd under his foot.
A 180degree movement
here in a wide mid shot. This is conceptual because there is a hair stylist on
the beach touching up Ray Dalton’s hair and the stylist is Macklemore, Ryan
Lewis is seen walking out of the with the flag when he is on land he is running.
Slow motion and a
voice-over no lip sync here as Macklemore is about to get the flag to put it up,
there is an extreme close up when he pulls the flag up. The song is faster than
before and the cutting rate is slower now that the mission was accomplished
Establishing shot of the
building connotes that the heist is superior and they are leaders no one can
follow us a flag connotes independence and freedom.
Editing Technique
Producer
Ryan Lewis Youtube Channel
Length- 7:03
· Synopsis– It promotes their debut album Heist, a flag traveled throughout the video as it suggests that we should let everything go and to be ourselves.
· The
video is conceptual and performance based because
· The
themes included the genre of Hip hop and R&B on the streets. Justice, freedom
and peace were common
· Macklemore
was represented as a leader through the
The role of the main
character was to entertain us through the performance video and the concept was
witty.
Lip synching was used in chorus and there was a voice over in some of the verses throughout because there was three locations and the music in
the background alongside the instrumental were playing throughout the video.
· 3:01
of the camera panning on setting of the living room with the obsolete
television and objects do not follow the norms of the new television as a
post-modern concept.
The idea of a camel on the street where you can seen
modern cars parked depicts the hybrid ideas on the past which is emphasized in
the future. However, the video reaches out to teenagers and adults because it
encourages the age identity and emphasizing the idea that they can be who they
want to become and the journey is not over.
Mise en scene
· Locations: Pacific, The street, Green land, Beach
· Costume: Fur coats, shorts, top
· Props: Flag, Camel, hair stylist chair, Trumpet
· Lighting: Shallow depth of feel and foregrounding was used in on the ship and Ambient followed by natural light when Macklemore was with Camel
· Make up: Natural
Editing
The
panning connotes the journey of the flag throughout the video which depicts the
idea of freedom and belonging to the country but also the artist belonging to
the debut studio album ‘Heist’. After watching the video I was eager to know
what heist meant. I found out it is the debut album and this flag has not been
included in music videos so it created a sense of a USP (unique selling point)
for the song and the new album.
Credits at the end of the video is used to acknowledge the production team
They persuade us to buy the record as the music video by including a range of demographics for
example the ageing population is represented by the man in the beginning
and youths are the main target group because they are still growing and
could identify themselves with the video. This is a sense of identification for the audience and also an identity is reinforced here for Macklemore as his debut album is 'Heist'
- I could subvert the idea of performance and concept in the video and the representation of demographics.
- I will not make the video 7 minutes long because the audience will be disconnected to the video half way through.
|
| In a wide mid shot of Macklemore with a man on the Camel holding 'The Heist' flag in the foreground we can see houses and flashy cars. Macklemore is wearing a black blazer with a grey top underneath. He looks happy, the audience want to know why. In this wide mid shot he is presented as superior because he is holding a camel, the camel connotes a pilgrimage and a journey. I wanted to know why he did not want to take the car instead of the camel. The motif of Macklemore is presented later during the music promo, after I watched the video once I wanted to watch it again because I missed significant information for the reasons for the camel and the flag. I had to conduct research on 'The Heist' and it came up with the debut studio album by Macklemore & Ryan Lewis. |
|
| The panning and tracking here in this shot it shows the smooth action where he is wearing a white blazer connotes purity and perfection. There is postmodern cue here by the props and set on the cart that the red car is attached to, i.e television, stereo, lamp, bell, furniture. It reinforces what is out of fashion to show that Macklemore has come along way on this journey. Panning adds to the idea of a journey that is why it is so important here. Lip sync here is fast because of the journey he is on and the cutting rate is increasing. The cut away is used to show the camel, it suggest that his mission is not accomplished yet. |
|
Ray Dalton lip synching
and body gestures showing the audience that he is a leader and the lip synching
is short because there is a cutaway here to emphasis this point when Ryan Lewis
is holding the flag with the crowd under his foot.
|
|
A 180degree movement
here in a wide mid shot. This is conceptual because there is a hair stylist on
the beach touching up Ray Dalton’s hair and the stylist is Macklemore, Ryan
Lewis is seen walking out of the with the flag when he is on land he is running.
|
|
Slow motion and a
voice-over no lip sync here as Macklemore is about to get the flag to put it up,
there is an extreme close up when he pulls the flag up. The song is faster than
before and the cutting rate is slower now that the mission was accomplished
|
|
Establishing shot of the
building connotes that the heist is superior and they are leaders no one can
follow us a flag connotes independence and freedom.
|
|
Editing Technique
Credit rolls for the
producer and writers and directors.
|
Evaluation on lip syncing overall & the role of Macklemore
I think there was not enough lip syncing by Macklemore because there was different locations which had actions so it would be difficult to lip sync in each location where there is a performance, for example on the ship Macklemore was with the youths and they were dancing while he was using his gestures and singing for short time before there is a cut away to the other location where Ryan Lewis is jumping from the building to the crowd below him this connotes the idea that they respect him because they caught him when he jumped and also he is a leader. The voice over was clear and in sync when the location changed frequently.
This will help me on the lip syncing when I edit.
